Dr. Craig Hyatt
- Associate Professor, Brock University, Sport Management
- B.A. History, Queen’s University (1991)
- M.S. Sport Management, University of Massachusetts (1996)
- Ph.D. Sport Management, University of Massachusetts (2003)
- Sport fans – especially those who do not necessarily fit into existing theories on fandom.
What to Know:
- Craig is more a fan of minor leagues than major professional sports leagues. He likes the idea of supporting and helping a team like the Hamilton Tiger-Cats be economically viable. Whereas he doesn’t feel that same impact buying a beer or hotdog at a Toronto Maple Leafs game.
- Atypical sport fans include fan bases that are abandoned when teams relocates (eg. Montreal Expos fans), fans who switch loyalties (eg. Craig switched from being a Detroit Pistons fan as a kid in Windsor to a Toronto Raptors fan after living in Niagara for many years), and fans who stop being fans all together.
- Finding Toronto Maple Leaf (TML) fans to participate in research is relatively easy, just post on a TML message board and you’ve got ten fans instantly. Finding a participant who stopped being an NHL fan isn’t so easy, you don’t go to TML message boards if you’re no longer a fan.
What to Check Out:
Where to Hear More:
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